February 2026

happy young man in front of his laptop holding his cellphone. Using AI to grow his business

Why a Higher Price (and Friction) Actually Increases Sales

Why a Higher Price (and Friction) Actually Increases Sales The Replit Podcast with Alex Hormozi  |  February 5, 2026 How Do You Grow a Business with No Outside Cash? You grow by using your first customer’s payment to fund the acquisition of your next customer. This “client-financed acquisition” model, when executed within a 30-day cash […]

Why a Higher Price (and Friction) Actually Increases Sales Read More »